Overview
Customer Loyalty through Data-Driven Marketing Initiatives.
Miroglio Group is an Italian company that has been operating since 1947 across the entire women’s fashion and retail supply chain. The Group is present in 22 countries, with 36 companies and 4 production plants.
With beSharp, the company maximized the return on its marketing initiatives by building a high-performance, scalable Cloud environment capable of supporting the deployment of increasingly advanced ML algorithms.
The Challenge
Turning One-Time Buys into Long-Term Customer Retention.
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Leverage transaction data from Fidelity cards to identify recurring purchasing behaviors and launch targeted, relevant promotional campaigns
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Consolidate growing volumes of highly diverse data into a single Data Lake to extract insights for improving communication and strengthening brand identity
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Convert occasional buyers into loyal, returning customers
The Solution
Clustering Customers by Purchase Patterns for Improved Customer Experience.
beSharp enabled Miroglio to productively leverage Machine Learning by clustering customers based on their purchasing behavior, with the goal of maximizing marketing ROI. This approach helped turn one-time purchases into more profitable, long-term relationships.
beSharp built a high-performance, scalable MLOps Cloud infrastructure to support the deployment of increasingly precise and powerful ML algorithms within an integrated and fully automated environment—from data collection to value extraction.
