Overview
Next-level Loyalty Marketing Campaign.
Q8 is a company engaged in the refining and distribution of petroleum products.
Always at the forefront of innovation, it partnered with beSharp to maximize the return on its marketing initiatives. Specifically, it enhanced the customer experience for users participating in its points-based loyalty campaign by leveraging data and integrating Amazon Business Prime services into its loyalty program.
The Challenge
Minimizing Reward Delivery Times to Enhance Customer Experience.
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Offer the over 15 million users enrolled in the loyalty program a wide and constantly updated rewards catalog, featuring high-quality, always-new products at the best possible price
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Reduce reward delivery times to customers, which typically exceeded 6–8 months
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Lower management costs and logistical complexities (including supplier coordination, ordering, procurement and storage of goods, and shipping to the customer’s home)
The Solution
Embedding Amazon Prime Benefits into the Customer Loyalty Program.
beSharp integrated Amazon Business Prime services, reducing reward delivery times from 8 months to just a few hours.
The integration layer developed also enables the inclusion of platforms for gift cards and third-party services for loyalty customers.
Q8 now relies on a modular, scalable, and secure AWS Cloud infrastructure, optimized for data ingestion, data analytics, and data management — supporting the loyalty scheme more effectively while drastically reducing both costs and complexity.
Thanks to real-time data collection and analysis, and the use of Machine Learning, Q8 can automatically label products and cluster customers based on their preferences and both online and offline behavior, offering them highly relevant and personalized content. It can also make predictions on market price trends and logistics, based on product popularity, seasonality, promotions, and other variables.
Thanks to the solution implemented in collaboration with beSharp, Q8 has transitioned to a data-driven business model and significantly improved the experience of customers participating in the loyalty program.
What began as an experiment with beSharp is now a process — no longer just a project. It’s actually laying the foundation for a shift in mindset at Kuwait Italia.