OVERVIEW
Turning data into actionable insights.
DUNED is the business unit of DUNE Tech Companies specializing in Data Management and Data Insight creation. It accelerates the digital transformation of its clients by helping them convert data and information into Actionable Insights.
The client aimed to integrate WhatsApp, one of the most widely used messaging applications, as an additional channel within their existing marketing automation workflows.
Duned selected beSharp to complete the seamless integration of WhatsApp for Business into its marketing channel ecosystem, leveraging Amazon Web Services (AWS).
Furthermore, due to the increasing number of data sources, a new and more efficient customer intelligence engine was required to effectively acquire and analyze a growing volume of data, including that from heterogeneous sources.
beSharp implemented the integration between WhatsApp for Business and the Amazon Pinpoint service for Duned, perfectly embedding the solution within the client’s existing workflows. beSharp’s Cloud Experts designed the solution in full compliance with the 5 Pillars of the AWS Well-Architected Framework and delivered it in line with DevOps best practices.
The opportunities provided by AWS Data Analytics services, combined with beSharp’s expertise in designing, building, and implementing solutions on the AWS Cloud, allowed Duned to eliminate the time and cost associated with manual infrastructure management. This also removed the need for dedicated IT personnel to support the marketing team in extracting value from the collected data.
The Challenge
Seamless WhatsApp for Business Integration with Zero Infrastructure Modification.
- Setting up an AWS-based Amazon Pinpoint – Whatsapp for business integration without applying significant changes to the existing IT infrastructure or writing off Amazon Pinpoint as the primary marketing communications service.
- Creating a Data Lake out of structured data relying on a secure and cost-effective data storage service and enforcing data privacy and governance.
- Implementing a data visualization system so that non-technical figures can easily read and use the huge amount of data gathered daily without any external assistance.
The Solution
Leveraging Amazon pinpoint custom channels and AWS Lambda.
- Custom integration of Whatsapp for business leveraging on Amazon Pinpoint custom channel and AWS Lambda and Improvement of data security through AWS Key Management Service (KMS) for at-rest data encryption and data privacy enforcement.
- Setup of a Data ingestion Pipeline gleaning from Amazon Pinpoint data through the use of: Amazon Cloudwatch Rules for data ingestion scheduling, an Amazon SQS queue triggering as many AWS Lambda functions as necessary for effective messages processing, AWS Glue DataBrew for data preparation, and Amazon S3 as a scalable and cost-effective storage service hosting the Data Lake. Amazon Athena was also implemented to allow focused query on the Data Lake for specific marketing actions.
- Creation of custom interactive Amazon Quicksight Dashboards for easy Data visualization and fast insights sharing across different business units for analysis and Business Intelligence purposes.
